Product Promotion

Product Promotion

Promotion is a very important tool for your e-store. You may wish to promote some specific products or add unique title and description tags on every product page of your storefront.
The "Promotion" tab is used for setting up a product's promotion features. This tab is accesible when adding a new product using the "Catalog > Add Product" tab, or when editing a product's page (choose "Catalog > Products" and click on a product to edit it).

On the Magnet Commerce promotion page you can:
- add featured products on home and category pages,
- promote related products on every product page,
- add unique title and description tags to every single product page of your storefront.


Featured Products:

On top of the product promotion page you will find four checkboxes. Choose any of them in order to promote your product.

Featured on homepage: tick this check box to place the current product as a featured product on your homepage.

Featured on category page: tick this box to place the current product as a featured product on the category pages it belongs.

Best seller: use this box to tag the product as a best seller.

New release: use this box to tag the product as new.


Related products:

Magnet Commerce also allows you to set up as many related products as you like in every product page. You can do this by pressing the "Add related products" button:

Choose as many related products as you like from the "Select Related Products" pop up window. When you are done, place them in the order you prefer by using the "Order" buttons:

! The pop up window will show all the products available in your e-store catalog. To only view the products of a specific category, type the category name in the text box at the top of the window and press the "Search" button. Once you have found the product you want to select, click the "Add Related" link to add the product to the related products list.

Product page title tag: When adding a product, the product's title tag (the title appearing on the browser when the product page opens) is automatically set to the product's name followed by your store's title (set in the "Setup > General" tab).
Use this field to define a new title tag for you product.

Product's description metatag: When adding a product, the product's short description (set in "Catalog > Add Product > Presentation" tab) is automatically added in a "description" metatag within the html code of the product page.
You can use this field to edit the contents of the "description" metatag. This tag is picked up by search engines, so this is a way to provide search engines with the exact information you want for your product.

Product's keywords metatag: When adding a product, the product's name (set in "Catalog > Add Product > Presentation" tab) is automatically added in a "keywords" metatag within the html code of the product page.
Use this field to provide a comma separated list of keywords/phrases for the product's "keywords" metatag. Just like the "description" metatag, the "keywords" metatag is picked up by search engines and will help increase your rankings.

Think of all possible queries potential customers would place in a search engine when looking for your product! But make sure you also add these keywords in the text appearing on the product page as you might be penalised by search engines otherwise.

for multi language stores: These tags are automatically created from the product's name and short description that is initially saved for each language (the first time you click "Update Product Presentation" when adding a new product). If you translate the product's name and short description to a language at a later stage, the content of the tags in this language won't get updated automatically - you will have to translate these as well! For this reason, it is better to provide the correct name and short description for all languages the first time you save a product's presentation features.

Updating the storefront:

When you have finished setting up your products promotion features, update your storefront with the current changes by clicking on the "Update Product Promotion" button.

Promotion features on the storefront:

Once you have set up your product's promotion, you can check your storefront to view your changes. Go to your storefront by clicking on the "View Shop" link, situated on the top right of the Administration Panel page.

Indeed, if we update the Canon Digital Camera promotion page with the previous settings, we will see the product featured on the home page as well as the category page:

In the full product page, the related products appear on the right column of the product page:

The browser's title bar is the one we have set in the product title field:

Finally the title tag, the "description" and the "keywords" metatags appear in the html source code of the product page:

Summary:

Using the Promotion page when adding a product ('Catalog > Add Product'), you can feature the current product on your e-store's product page and on the category page(s) it belongs to. You can also tag it as "New" or "Best Seller". Finally, you can add related products to the product page, and change the product page title tag and the "description" and "keywords" metatags.

The Promotion page can also be edited for an existing product by choosing "Catalog > Products" and clicking on the product's name.